Sport, Business and Management

ISSN: 2042-678X
Publisher: Emerald

Publications (2)

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Types of publications

Journal article
Unpublished / Preprint

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Abstract

Football fans and stakeholder theory – A qualitative approach to classifying fans in Germany (2021) Jäger J Journal article The impact of brand associations on brand loyalty in the football industry A comparison of fans from developed and emerging football markets (2016) Maderer D, Holtbrügge D, Woodland R Journal article