Lehrstuhl für Technologiemanagement

Internationalization of New Product Development: Results from a Multiple Case Study on companies with Innovation Processes in Germany and India (2014) Brem A, Freitag F Journal article Perceived Creativity in an International Context: The Influence of Culture, Gender and Personal Creativity (2014) Schuster G, Hammer J, Brem A Conference contribution, Original article Research and Development from the bottom up: Introduction of Terminologies for New Product Development in Emerging Markets (2014) Brem A, Wolfram P Journal article Investieren Ingenieure anders als Kaufleute? Ergebnisse zu individuellen Investmententscheidungen in Crowdfunding-Projekten (2014) Brem A, Jovanovic T, Voigt KI Conference contribution Getting and keeping a competitive edge: Where next for innovation management? (2014) Horn C, Brem A Journal article Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen (2014) Ammon T, Brem A Book chapter / Article in edited volumes A unified innovation approach to emerging markets: Imperatives to play and win the game (2014) Agarwal N, Brem A, Grottke M Conference contribution, Conference Contribution Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market (2014) Horn C, Brem A, Wölfl S, Ivens BS, Hein D Conference contribution, Original article Damaging brands through market research: Can customer involvement in prediction markets damage brands? (2014) Horn CF, Brem A, Ivens B Journal article Der ldeengutachter: Eine explorative Untersuchung zum Anforderungsprofil und zur Relevanz einzelner Schlüsselqualifikationen (2014) Maier MA, Vollrath O, Brem A Journal article