Lehrstuhl für Technologiemanagement

Marketing of new Technologies: The case of Renewable Energies in the UK (2011) Brem A, Mühlmann F, Sarmiento T Journal article Innovation management and marketing in the high-tech sector: A content analysis of advertisements (2011) Gerhard D, Brem A, Baccarella C, Voigt KI Journal article Special Issue on the Renewed Voice of the Customer in Innovation Design (2011) Brem A Other publication type Innovationskommunikation - Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien (2011) Brem A, Gerhard D, Gudd C, Lettl C Other publication type Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations (2011) Brem A, Sherif MH, Katzenstein L, Voigt KI, Lammer DM Book chapter / Article in edited volumes User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools (2010) Bilgram V, Brem A, Voigt KI Book chapter / Article in edited volumes Photovoltaikindustrie kommt in die Jahre - jetzt sind radikale Innovationen gefragt (2010) Brem A Other publication type The Term Innovation and its Front End: Is There a Specific Asian View? (2009) Brem A Book chapter / Article in edited volumes Special Issue on R&D, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations (2009) Brem A, Katzenstein L, Sherif H, Voigt KI Other publication type The Influence of Corporate Foresight on the Companies Innovation Process (2009) Brem A, Schindler M, Voigt KI Conference contribution