Fachbereich Wirtschaftswissenschaften

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (2015) Brem A, Viardot É Edited Volume Beyond traditional developmental models: A fresh perspective on entrepreneurial new venture creation (2015) Becker A, Knyphausen-Aufseß DZ, Brem A Journal article Do Privacy Concerns Matter for Millennials?: Results from an empirical Analysis of Location-Based Services Adoption in Germany (2015) Fodor M, Brem A Journal article How to Benefit from Open Innovation?: An Empirical Investigation of Open Innovation, External Partnerships and Firm Capabilities in the Automotive Industry (2015) Schuster G, Brem A Journal article Innovation in Supply Chains: Solving the Agency Dilemma in Supply Networks by using Industry 4.0 Technologies (2015) Maier MA, Korbel JJ, Brem A Journal article Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives (2015) Brem A, Huizingh E, Viardot É Other publication type The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing (2015) Brem A, Bilgram V Journal article Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development (2015) Agarwal N, Grottke M, Brem A Conference contribution, Conference Contribution What determines a successful business incubator?: Introduction of an incubator guide (2015) Gerlach S, Brem A Journal article Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables (2015) Rauschnabel PA, Brem A, Ivens BS Journal article