Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

Toward a Differentiated Understanding of the Value-Creation Chain (2017) Kühnl C, Fürst A, Homburg C, Staritz M Journal article Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017) Fürst A, Leimbach M, Prigge JK Journal article Online-Offline Co-Creation (2016) Daiberl C, Danzinger F, Dinter B, Hess J, Höckmayr B, Jonas J, Kollwitz C, et al. Other publication type Centroid adapted frequency selective extrapolation for reconstruction of lost image areas (2015) Schnurrer W, Jonscher M, Seiler J, Richter T, Bätz M, Kaup A Conference contribution, Conference Contribution The Neuropeptide Oxytocin Modulates Consumer Brand Relationships (2015) Fürst A, Thron J, Marsh N, Hurlemann R Journal article The effect of diversification and internal capital markets: an exploratory institutional perspective (2015) Weiss M, König A, Müllner M Conference contribution Personalization and Evaluation of a Real-time Depth-based Full Body Tracker (2013) Helten T, Baak A, Bharaj G, Müller M, Seidel HP, Theobalt C Conference contribution Full-Body Human Motion Capture from Monocular Depth Images (2013) Helten T, Baak A, Müller M, Theobalt C Book chapter / Article in edited volumes Real-time Body Tracking with One Depth Camera and Inertial Sensors (2013) Helten T, Baak A, Müller M, Theobalt C Conference contribution Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy (2013) Homburg C, Fürst A, Ehrmann T, Scheinker E Journal article