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Prof. Dr. Andreas Fürst
List of publications:
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Fachbereich Wirtschaftswissenschaften
Rechts- und Wirtschaftswissenschaftliche Fakultät
Overview
Project Leads
(3)
Project Memberships
(1)
Publications
(35)
Activities
(1)
Types of publications
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Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
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Authored book
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Other publication type
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The Neuropeptide Oxytocin Modulates Consumer Brand Relationships (2015)
Fürst A, Thron J, Marsh N, Hurlemann R
Journal article
Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy (2013)
Homburg C, Fürst A, Ehrmann T, Scheinker E
Journal article
Messung der KPIs der Kundenbindung (2013)
Fürst A, Thomas K
Book chapter / Article in edited volumes
Ensuring International Competitiveness: a Configurative Approach to Foreign Marketing Subsidiaries (2012)
Homburg C, Fürst A, Kühnl C
Journal article
Produkteliminationen erfolgreich managen (2011)
Fürst A, Pecornik N
Journal article
It's the integration, stupid (2011)
Fürst A, Leimbach M
Journal article
Der Zugang zum Kunden: Was bieten Multi-Channel-Vertriebssysteme? (2011)
Fürst A, Leimbach M
Journal article
A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships (2010)
Homburg C, Fürst A, Prigge JK
Journal article
On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations (2010)
Homburg C, Fürst A, Koschate N
Journal article
Gutenbergs Werk aus Sicht der heutigen Marketing-Forschung (2008)
Homburg C, Fürst A
Journal article
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