Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

The Legitimization Effect of Crowdfunding Success: A Consumer Perspective (2021) Maier L, Baccarella C, Block J, Wagner T, Voigt KI Journal article, Original article University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers (2021) Maier L, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers (2021) Maier L, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract (2020) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution Averting the rise of the dark side of social media: The role of sensitization and regulation (2020) Baccarella C, Wagner TF, Kietzmann JH, McCarthy IP Journal article Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products (2020) Maier L, Baccarella C, Voigt KI Conference contribution, Conference Contribution The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media (2020) Baccarella C, Scheiner C Book chapter / Article in edited volumes Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles (2020) Baccarella C, Wagner T, Scheiner C, Maier L, Voigt KI Journal article Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study (2020) Meinel M, Eismann T, Baccarella C, Fixson SK, Voigt KI Journal article In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features (2019) Wehnert P, Baccarella C, Beckmann M Journal article, Original article