Prof. Dr. Kai-Ingo Voigt

Fachbereich Wirtschaftswissenschaften Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Business model decision-making in R&D groups: a conceptual model on its antecedents and consequences in the corporate front-end of innovation (2015) Schrauder S, Voigt KI Conference contribution Business Model Decision-Making: Structured Review, Conceptual Framework and Research Agenda (2015) Schrauder S, Voigt KI Conference contribution The Influence of the Industrial Internet of Things on Business Models of Established Manufacturing Enterprises (2015) Kiel D, Arnold C, Voigt KI Conference contribution Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles (2015) Scheiner C, Baccarella C, Trefzger TF, Voigt KI Conference contribution Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015) Trefzger TF, Rose M, Baccarella C, Voigt KI Conference contribution Implementierung von Ansätzen des Trendmanagements in der Automobilzulieferindustrie - Ergebnisse einer empirischen Untersuchung und Implikationen für die Praxis (2015) Ernst M, Gesell A, Heuermann M, Voigt KI Book chapter / Article in edited volumes Introducing the Internet of Things in German SMEs: Applied Business and Entrepreneurship International Conference (2015) Müller J, Voigt KI Conference contribution Technology Identification in Relation to Embedded Systems (2015) Kiel D, Arnold C, Baccarella C, Voigt KI, Hoffmann D Conference contribution, Conference Contribution Thinking patterns and gut feeling in technology identification and evaluation (2015) Scheiner C, Baccarella C, Bessant J, Voigt KI Journal article, Original article Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (2015) Trefzger TF, Kleinöder O, Baccarella C, Scheiner C, Voigt KI Conference contribution