Computer-based motive assessment

Internally funded project


Start date : 01.01.2016


Project details

Scientific Abstract

The standard method of measuring motives -- coding imaginative stories for motivational themes -- places a heavy burden on researchers in terms of the time and the personnel invested in this task. We collaborate with colleagues from lingusitics and computer science on the development of computer-based, automated procedures for assessing implicit motivational needs in written text. To this purpose, we use standard psycholinguistic procedures such as the Lingusitic Inquiry and Word Count software as well as sophisticated pattern recognition approaches.

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