Schulz W (2022)
Publication Type: Journal article
Publication year: 2022
Book Volume: 70
Pages Range: 191-285
Journal Issue: 3
DOI: 10.5771/1615-634X-2022-3-191
Mobilizing citizens is an important goal for any election campaign, in part because voter turnout is a key determinant of each party’s performance. Many empirical studies therefore focus on the extent to which election advertising or other campaign measures contribute to the mobilization of the electorate. However, previous studies have not been able to clarify whether the link between election communication and mobilization is actually due to a communication effect or selective communication use by the already mobilized. This article addresses this blind spot of research using a statistical approach that distinguishes between effect relationships and selection relationships. Using data from a panel study into the 2017 Bundestag election, mobilization effects can be demonstrated in both election advertising and political conversations, and in selection relationships, when, for example, selection of election communication based on voting intention is a significant determinant of exposure to political communications. Moreover, the analysis reveals dynamic reciprocity over several weeks, following the pattern of a spiral relationship. This finding.
APA:
Schulz, W. (2022). How Election Communication Mobilizes Influence, Selection and Reciprocal Relationships in the 2017 Bundestag Election Wie Wahlkommunikation mobilisiert. Medien- und Kommunikationswissenschaft, 70(3), 191-285. https://dx.doi.org/10.5771/1615-634X-2022-3-191
MLA:
Schulz, Winfried. "How Election Communication Mobilizes Influence, Selection and Reciprocal Relationships in the 2017 Bundestag Election Wie Wahlkommunikation mobilisiert." Medien- und Kommunikationswissenschaft 70.3 (2022): 191-285.
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