How social media platforms enhance user engagement in organizational contexts: A systematic literature review

Lin L, Van Zoonen W, Koehnlein C, Moser K (2025)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2025

Pages Range: 2575-2584

Event location: Big island, Hawaii US

URI: https://hdl.handle.net/10125/109153

Abstract

Companies use both organization-specific (internal) and public social media platforms to enable interactions between their employees and customers. However, continued user engagement on these platforms often proves challenging. This study reviews factors influencing user engagement in organizational contexts. Technological features, individual characteristics, and organizational factors are examined. A systematic literature review identified, analyzed, and discussed 39 research papers. The results show that all three groups of determinants influence user engagement. In the internal organizational context, mobile platform availability and management support play a significant role. In the marketing context, platform features, individual motivations, and types of content are essential. Increased user engagement can positively affect employees’ performance and customers’ purchase intention, so the continued management and use of social media platforms are critical to a company's success.

Authors with CRIS profile

Lin Lin Lehrstuhl für Psychologie, insbesondere Wirtschafts- und Sozialpsychologie Klaus Moser Lehrstuhl für Psychologie, insbesondere Wirtschafts- und Sozialpsychologie

Involved external institutions

University of Jyväskylä / Jyväskylän yliopisto FI Finland (FI)

How to cite

APA:

Lin, L., Van Zoonen, W., Koehnlein, C., & Moser, K. (2025). How social media platforms enhance user engagement in organizational contexts: A systematic literature review. In Proceedings of the 58th Hawaii International Conference on System Sciences (pp. 2575-2584). Big island, Hawaii, US.

MLA:

Lin, Lin, et al. "How social media platforms enhance user engagement in organizational contexts: A systematic literature review." Proceedings of the 58th Hawaii International Conference on System Sciences, Big island, Hawaii 2025. 2575-2584.

BibTeX: Download