The Internationalization Strategy of NürnbergMesse: Advantages of a Late Follower

Altendorf F, Raghavan N, Holtbrügge D (2024)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2024

Publisher: Nomos

Edited Volumes: The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region

Series: Nürnberger Edition zum Internationalen Management

City/Town: Baden-Baden

Book Volume: 7

Pages Range: 45-56

ISBN: 978-3-98542-100-8

DOI: 10.5771/9783957105011-45

Authors with CRIS profile

Franziska Engelhard Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management Nikhila Raghavan Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management Dirk Holtbrügge Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Altendorf, F., Raghavan, N., & Holtbrügge, D. (2024). The Internationalization Strategy of NürnbergMesse: Advantages of a Late Follower. In Dirk Holtbrügge, Helmut Haussmann (Eds.), The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region. (pp. 45-56). Baden-Baden: Nomos.

MLA:

Altendorf, Franziska, Nikhila Raghavan, and Dirk Holtbrügge. "The Internationalization Strategy of NürnbergMesse: Advantages of a Late Follower." The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region. Ed. Dirk Holtbrügge, Helmut Haussmann, Baden-Baden: Nomos, 2024. 45-56.

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