Service Marketing

Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche (2022) Klopfer LM, Steul-Fischer M, Zitzmann A Journal article Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review (2021) Wolf L, Steul-Fischer M Other publication type Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020) Musiol A, Steul-Fischer M Other publication type Presenting Health Information: The Effects of Attribute Framing, Numercial Framing and Graphical Presentation on Health Risk Perception (2020) Eberle S, Steul-Fischer M Other publication type, Working Paper Price framing and consumers´purchase intention on pay-how-you-drive tariffs (2019) Musiol A, Steul-Fischer M Journal article The Effect of Option Framing in Self-Other Decision Making (2019) Grösch M, Steul-Fischer M Journal article Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success (2019) Musiol A, Steul-Fischer M, Pescher C Book chapter / Article in edited volumes Der Einfluss der Produktart und des Weiterempfehlungskanals auf den Erfolg von Weiterempfehlungen bei Versicherungen (2019) Musiol A, Steul-Fischer M Journal article Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception (2019) Heideker S Book chapter / Article in edited volumes Was komplexe Beratungsgespräche erfolgreich macht (2018) Steul-Fischer M, Möller A Journal article