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Social cognition and behavior in the market
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Kaufentscheidungen (2015)
Wolff HG, Moser K
Book chapter / Article in edited volumes
Werbewirkung (2014)
Soucek R
Book chapter / Article in edited volumes
Hierarchie-von-Effekten-Modelle (2014)
Soucek R
Book chapter / Article in edited volumes
Eskalation von Ziel- versus Handlungscommitment (2006)
Soucek R
Authored book, Monography
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