Fachhochschule für angewandtes Management

University / College


Location: Erding

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Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

Publication year

From
To

Abstract

Journal

Leader‐signaled knowledge hiding: Effects on employees’ job attitudes and empowerment (2019) Offergelt F, Spörrle M, Moser K, Shaw JD Journal article Traits grow important with increasing age: customer age, brand personality and loyalty (2017) Bekk M, Spörrle M, Landes M, Moser K Journal article Werbekommunikation (2017) Moser K, Spörrle M Book chapter / Article in edited volumes Werbekommunikation aus psychologischer Sicht (2012) Moser K, Spörrle M Book chapter / Article in edited volumes "...but the name will never be forgotten" - Eine Bestandsaufnahme der Psychologie des Markennamens (2008) Spörrle M, Tumasjan A, Becker F, Moser K Journal article